Nancy VanReece

Strategist | Way Maker | Artist

IT STARTS WITH A PROMISE - AND ALWAYS HAS A STORY

FROM THE GRASSROOTS UP

Resigning for creative differences

On November 15, 2021 I resigned as the Vice President of Roots Productions, LLC.

The owners and board, which includes Nashvillians and Texans, have decided to change directions on the programming. People that had become family to me, and experts in their fields, were asked to resign or decided to leave on November 12, Including the President and Executive Producer John Walker.

As I told the team, for me, it has never been about the gig; it was about the music, the placemaking, and our community.

All Aboard Madison, LLC, the landowner, hired me in May to build a brand and tell the story of Roots Productions, LLC., which included the production company that gave us Music City Roots and the new venue, The Roots Barn. I coined the phrase that became our mission statement; 'The home to roots music, no matter what your roots are.' at our amazing Barn Raising in August. Several corporate sponsors became excited about our planned 2022 in-house programming of Music City Roots and Soul Sunday with the McCrary Sisters. I was thrilled to be involved with the team and the process of establishing city-wide support for the vision. Mayor Cooper said in August, “This barn, right here, is our public square. It is where we will gather to celebrate our stories and share our past and connect over real authentic American music.” I hope this is still something we will see happen. I will continue to champion this!

Long before the company hired me, I was the Councilmember who worked hard to help bring Music City Roots back to Music City and the heart of Madison, TN. I trust and believe that the opportunity for community benefit is still present and look forward to seeing it realized.

I am heartbroken that the show Music City Roots, at least how we have known it for its last 44 shows aired on American Public Television, will not continue.

There is a beautiful music and events venue currently under construction on Madison Station Blvd. For the benefit of all of us, I look forward to seeing a vision will communicated promptly by the owners.

I will help them do the work to sit with the community and understand this unique venue is furniture in Madison’s living room that we all curated together.

Meanwhile, I’ll see you at Amqui Station, Eastside Bowl, and Dee’s Country Cocktail Lounge, where community and music are live in Madison while The Barn is being realized.

February 2021 ground breaking with some of the MCR team

(photo: Chad McClarnon)

February 2021 ground breaking with some of the MCR team

(photo: Chad McClarnon)


Update from Roots Productions provided 11/17/21

Raising the Roots

Nancy VanReece’s Comments at The Roots Barn “Barn Raising Ceremony” on August 5, 2021

Hon. Nancy VanReece

Hon. Nancy VanReece

My friend Sam Davison recently said, “ A team is a group of people with a common goal,  A community is a group of people with a common purpose.” I am happy to be on a team with a shared purpose.

I want to offer some history and some acknowledgments this morning. 

These acknowledgments recognize that when we use the language of history, we are not only speaking of our past but also to the relevance of our present time and future conditions.

The Roots Barn acknowledges that the land we are on today is the ancestral territory and vibrant hunting ground of the Cherokee and Shawnee tribal nations. We recognize and respect Indigenous People as the traditional stewards of this land, and continue today to contribute to the life of this city. We honor their stories – told and untold - and the people of the past, present, and future who have greatly contributed to this land's sacredness. We also must take a moment to recognize the painful history of genocide and forced removal from this territory. 

Originally chartered as Madison Station, Tennessee, the community in northeastern Davidson County is now a suburb of Nashville. But Madison, TN, has a rich and fascinating history of her own.

By 1830, three stagecoach lines were running out of town along Haysboro Road (now Gallatin Pike). As the town grew, the Thomas Stratton family would have a son Madison, who, at age 21, would continue to expand his landholdings and become a leader in the community. Madison Stratton sold a portion of his land so that the state could build a railway line connecting Bowling Green, Kentucky, and Clarksville, Tennessee. The station was built and was named Madison Station in honor of Madison Stratton; the station later became known as Amqui Station. 

We also acknowledge the painful history experienced by Black people in our community and their significant contributions on and around this land. In particular, we recognize the humanity of enslaved Black people who built our city’s economy. 

Additionally, as we stand in close proximity to the rail lines, we honor the Black people who built the L&N Railroad. Lastly, though we are not on the original campus for Amqui Station, we stand with the original building and must acknowledge the many Black soldiers who fought for our country in WWII yet were not able to enter the front door of the train station. 

Next May 21st will be the 165th Anniversary of the charter of the post office called "Madison Station" (1857)

In Dr. Guy Bockmon's book, using the 1880 census, Madison is described as: "a community of farmers, laborers, people 'At Home' and 'Keeping House,' youngsters who were 'At School,' a few tradesmen, a handful of professional people, a couple of 'Hucksters,' three fishermen, one steamboat pilot and one banjo player."

The population share of African Americans in Madison increased from 18 percent in 2000 to 30 percent in 2010. The Hispanic Latino population also saw an increase in its share of the population, rising from 5 percent in 2000 to 13 percent in 2010.  We look forward to the new 2020  numbers.  This rich diversity thrives in a creative community.  

We acknowledge, that an act of recognition is not enough to overcome the history that has erased and displaced those who originally built and occupied this land. We are committed to the ongoing sharing of the accurate history of this land, of this community, and of all roots music. 

As a result, you will experience a full spectrum of roots music at The Roots Barn that will encompass the drumbeat of the Indigenous communities, the strumming of the banjo that originated on the continent of Africa, and the beautiful, celebratory stringed instruments of Latin communities.

We also want to acknowledge the current vibrant Spanish-speaking community and culture here in Madison. 

También nos gustaría reconocer la vibrante comunidad y cultura de hispanohablantes aquí en Madison.

It is with great intention to ensure that The Roots Barn will be home to roots music, no matter what your roots are.

I would like to give AT&T recognition for their generosity toward FiftyForward and Discover Madison, Inc  - without their understanding of this project’s benefit to the public, we would not be here today.

Thank you, Albert Bender from the American Indian Coalition for guidance in the land acknowledgment

Historians, nonprofit and business partners include

  • Studio Bank

  • Historian, Bridgett Jones from the TN State Museum and the Belle Meade Plantation

  • The volunteer Boards of  Discover Madison/ Amqui Station and  FiftyForward 

  • FINN Public relations and

  • Kia Jarmon of MEPR

Also our current and growing additional community partners;

  • The Madison & Rivergate Area Chamber, The LGBT Chamber, The Nash Chamber, The Nash Conv & Visitors Corp, and the Arts & Biz Council

  • Madison Station Blvd is on the same schedule for Phase One to be complete this Spring up to The Firehall and the rest of the way to OHB buy next Summer.  Thank you NDOT for the sneak peek at the new road this morning!

Three mayors in the last 6 years have shared in the vision of the Madison Renaissance and I am so very happy that Mayor John Cooper is here today to realize that legacy.

Friends, please welcome, Mayor John Cooper. …


As a newly formed, public-facing enterprise, our organization benefited from Nancy’s deep understanding and valuable experience in Public Affairs. She established community relationships — public and private, near and far — that will prove critical to our company’s success.
She is a positive and dynamic contributor.
Nancy defined the important role of Vice President of Public Affairs and Business Development beyond the scope of our expectations and executed the complex nature of this dual role seamlessly and with utmost professionalism.
— Fred Kennedy, Harken Hall
What can Nancy NOT do? Seriously - she approaches any role, job, task, or initiative with integrity, authenticity, and passion. She’s not afraid of the hard work needed to get the job done and is quick to look for wins for all parties. She also shows up with her community. Nancy is not merely well connected; she’s deeply connected and brings that network to any opportunity that has a chance to make the world better.
— Sam Davidson, Co-Founder Batch USA, LLC
I worked with Nancy for 4 years and I can attest that she is a life-long learner, leader, and relationship builder. Nancy has never met a stranger. I’ve probably sat in over 100 meetings with her and she’s always found something to connect with the person across the table- “a virtual connector of dots.” That takes both empathy and emotional intelligence. Nancy is thoughtful in her approach to everything she does which makes her excellent at business development. She is able to think strategically at ten-thousand feet while being detailed oriented in the execution of tasks. Ideas are nothing without execution and Nancy balances those effortlessly. Having Nancy is your corner is nothing short of incredible.
— RYAN CARTER, FOUNDER/CEO PARCHUTE MEDIA, LLC
Nancy did a spectacular job rebuilding MDSave’s social media presence. One heck of a turnaround job. She was creative, reliable and has a solid work ethic. She came to the table with fresh ideas, was always on time and always kept a great sense of humor.
— Chad Blackburn Vice President Business Development MDSave,Inc.

"I came to Nancy because I wanted to build my brand through blogging/social media and had zero knowledge about how to do it. She was the perfect person for the job. Her blend of social media expertise and calm, positive demeanor was exactly what I needed. 

Consultant/coach/patient trainer, she helped me create a path to launching my blog and gave me skills along the way. She made me feel like what I wanted to achieve was possible, and then got me there. There is lots left to do, but I feel confident that we will partner to achieve the long term results I'm hoping for."

- Lisa Pote, Consultant

Nancy VanReece is the real thing. She knows how to build an effective social media brand/platform. Even better, she makes this complex, arcane world accessible (and dare I say FUN) for her clients. She stands on the valuable ground where social media, branding and marketing intersect. I’m incredibly relieved to have her on my team!
— Amy Lynch, Generational Edge
What can be said about Nancy VanReece that you may not already know? There is a general consensus (and a look at her LinkedIn recommendations confirms this) regarding her wide-ranging talent for just about everything at which she tries her hand. As communications director at the Governor’s Books from Birth Foundation (GBBF), I was responsible for helping to coordinate a statewide summit featuring thought leaders and communications experts in the non-profit arena. During the planning phase for the event, when charged with finding a presenter for the topic of social media engagement, I knew immediately that Nancy was the best possible choice. Nancy is on the cutting edge when it comes to helping organizations create comprehensive social media engagement strategies. Her presentation at the Tennessee Executive Residence was eloquent, sleek, articulate and – most significantly – effective. Our attendees left the summit invigorated with a real sense of how to implement Nancy’s ideas and reach more of their constituents in the ever-evolving ecosystem of social media platforms. I cannot recommend her highly enough, and I hope to work with her often in the future.
— Kirk Graves, Communications Director, Governor’s Books from Birth Foundation
Nancy has completely transformed our social media program, creating a viable and robust presence for us across a variety of platforms, from Facebook, Twitter and YouTube to Google+ and Pinterest. She has played a critical role in upgrading and maintaining our website, and she piloted the launch of the Nashville Symphony’s mobile app, which today has been downloaded more than 5,000 times.

Nancy’s commitment to the job has been beyond compare, as she has spent countless evenings tethered to her iPad, monitoring and responding to the outpouring of feedback we receive through our social networks. Day in and day out, she has created, organized and posted dynamic content that represents the full breadth of who we are and what we do here at the Nashville Symphony — our concerts, our musicians, our education programs, you name it. We are a better institution for all of the incredible work that she has done, and she’ll be greatly missed.

In her own words: “I have enjoyed my nearly two years with the organization. Over 16,000 tweets and 2,200 Facebook posts later — totaling 204 million impressions — we have grown a great community on 11 platforms having 500+ conversations a week. I look forward to working with new clients as effectively!”
— Sr. Director of Marketing|Communications, Nashville Symphony
Nancy put together a intensive 2 day workshop for Engage Kingsport and Kingsport Cultural Arts. The workshops gave individual artists the confidence and tools they need to enter the Social Media world as well as helped regional arts organizations refine and enhance their current social media strategies.
— Bonnie Macdonald, Director, City of Kingsport Office of Cultural Arts
Nancy was fun and informative. As the Luncheon Keynote Speaker for the Tennessee Conference on Social Welfare, Nancy provided great insight to a representation of over 20 different social service agencies. Her presentation spoke to each agency and everyone left with a more forward thinking mindset of social media and how it can be most effective and beneficial in telling their agency’s story! We loved Nancy!
— LaTamera Woodley, LAPSW