The more you sell, the less you sell.
Smart companies use social to turn customers into fans, and fans into volunteer marketers. They worry less about squeezing every nickel and click out of each tweet and status update.
Read MoreCarpe Diem Management - Strategy and Waymaking
IT STARTS WITH A PROMISE - AND ALWAYS HAS A STORY
FROM THE GRASSROOTS UP
Smart companies use social to turn customers into fans, and fans into volunteer marketers. They worry less about squeezing every nickel and click out of each tweet and status update.
Read MoreIt takes a certain amount of courage, thinking out loud. And is best done in a safe and nurturing environment.
Read MoreOver the past few years I have had the pleasure of working on several projects that I don't "own". I've learned new lessons in community and new lessons in the simplicity and complexity that is the paradox of truly loving one's neighbor.
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