Wow – you would think that Facebook had announced that all Fan Pages were being removed. The panic being invoked by Non Profit Tech 2.0 and Wild Apricot and The Chronicle of Philanthrophy and others, is really premature.
Yes – there are changes coming, there will always be changes coming. The problem is, too many non-profits are still treating their social media tools like bull-horns. The answer to all change will be strategy. Facebook and Twitter are viable tools for non-profits only if the friends, volunteers, loyal volunteers and advocates of that organization are telling their own social networks about the work and progress of the organization(s) they support.
Don’t forget that Facebook generates revenue from all that direct advertising and it may be time for non-profits to stop free-loading and put a little investment dollars in providing the tools to your supporters to build that network. Its time to stop using social media because it’s free. Use these wonderful tools because it is part of your strategy.
Are you ready for change?
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