I think that Ryan Holmes, CEO of Hootsuite, has a good handle on the new trends in Social Media:
"... Just like a real-life interaction—where ideas flow freely and you generally don’t worry about everything being recorded for posterity and broadcast to the world—SnapChat and networks like it offer a channel for genuine, unfiltered exchange..."
Spot on. Images and context. The trend is building for real-time everything. -
Except for TV, do we still want that on demand? - How do you think the hashtag will buck that trend and put us all looking at the screen at the same time ? Is it already happening?
Take a look at traditional TV viewing trends.
BTW - I'm on SnapChat as nvanreece , I just started using it, follow along!