I was tagged on this Virtual Blog Tour by Lora Stevenson. Lora and I met each other via Twitter in the early days and we turned the corner on real life, honest-to-goodness, I will help you on the side of the road and bring you soup, friends in the last couple of years. She is one of the founders of Mothers Digital and the prettiest nerd that I know.
So - here are the four questions on the Tilt-A-Twirl:
What Am I Working On? | How does it differ from others in my genre?
I used to refer my multi-project life as "Plate Spinning". Now, I call it "Soup Stirring". Some soups need to simmer, some soups need a dash more of this or that, and some,are about to boil so I have to watch them closely.
I'm working on the launch of a website that will track needs in the HIV community in Middle Tennessee. Ultimately, anyone looking for information related to HIV prevention, treatment or education will find the right referral via this website. The community partners providing the services will then receive frequent studies that show trends and gaps that should be addressed. As the Community Partnership Consultant I've put together a marketing team that will help with the launch. John Ellis at Crescent Interactive will be working with us on SEO and Google AdWords and Ryan Carter at Parachute Media will be helping with Facebook amplification and advertising. The next four months of this project will be fast and exciting to watch.
I'm also continuing my executive-level online reputation management training. I support just one personalized training with select clients each month. I enjoy creating and customizing these programs and giving them live at the Parachute Media offices at Center 615 in Nashville. This month, the training with my client has all been via Google HangOut and it's worked really well. With that experience I'll be opening the training up to people unable to come to Nashville and anticipate booking this work consistently. I've found that executives over the age of 45 that are interested in learning more about online reputation management, social media and content strategy, are happy to find someone who can meet them where they are and give the tools to develop new habits online that work for them.
Meanwhile, I have been developing the work with Parachute Media known as the Para-Diem Projects. We work together with national brands through our affiliation with Portage and Blitz Metrics and serve local and regional brands here in Nashville. I am very excited about the growth potential of working with this new marketing company as Carpe Diem Mgmt. provides project management and strategy development for a diverse client base.
Why do I write/create what I do?
My personal and business mission statement are the same: Advocate creative opportunities for my community to achieve it's potential. Every time I'm faced with a new client opportunity or a new project to participate in I ask how time spent on it will allow the mission to move forward.
How does my writing/creative process work?
I think as I write. I write as I speak. I've recently re-established a process in the morning that was inspired by Julie Cameron's Artist Way. I either sketch from a photo I like or I write down free thought for 30 minutes and have started a 5K, Everyday exercise program directly after this "paper time". I also have started a video-blog once a week with brief commentary on what I'm learning or talking about in the digital landscape where I work.