Hello and welcome to my kitchen. There has been a lot of talk about a new social media platform called ello. It's not really that new, but it seems to be getting a lot of buzz lately due to that Fear of Missing Out (FOMO) problem. Brian Solis wrote a brilliant observation for LinkedIn.
"Everyone" is jumping on to see what it is all about. The truth is, it's not that different. We are still trying to find each other online. But we are really looking for are relationships. Communication with colleagues, friends, classmates, family members. I don't see ello doing much different work than what has already been done. But, this is yet to be seen.
The underlying observation is that the overwhelming desire to talk to each other still exists. Across continents and across cities. So, let's do this, instead of jumping on to the latest social media network, let's back track and use an old one.
Right before you are about to send that email this week, call them. See if they are around for a coffee or a Google HangOut or Skype or Facetime - hang out at the kitchen table. Make some real friends in real life again. And then start sharing with them on the platforms that you are both already on.
Business to business, customers to business, business to customers, friends to friends. It is all a matter of communication. It is a matter of telling the stories that need telling, in context. it is just one human being talking to another.
If seems redundant but here is an overwhelming truth: People Like to Talk to Each Other. Tweet This --- So this week, go old school, pick up the phone. Have a cup a coffee with a friend, invite them to your kitchen table. Let me know how it goes.