Let’s discuss nonprofit business donations. Arts groups have an opportunity to thrive in this area by clearly identifying a social media strategy that any small business and corporate donors can appreciate.
Traditional forms of marketing such as radio, television, print and billboards are becoming more expensive and are struggling to deliver returns on investment. Your small business donors as well as your large corporate donors will be thrilled to hear from you how your social media strategy will help their brand.
It takes a skill to plan how to have your mission and their brand linked to a common helpful and permission-based marketing campaign. I don’t encourage you to simply tweet or post “Thank you to Burger X for sponsoring our volunteer event”. What we would encourage is a video shoot of your volunteers fulfilling your mission while eating Burger X.
What creative ways are you engaging your social media strategy to bring benefits to your business donors?