Context and Content
No matter the platform of choice, Facebook, Twitter, YouTube, LinkedIn, Tumbler, Vimeo etc etc etc., the focus on building audience and shaping conversation is solidly in the lap of one thing: Content.
If you have great content, original or curated, you must be generating dialog that creates the action you are hoping for, right? Maybe not so much.
I’ve been helping my clients understand that Content is vital. But in a great strategy, it is also about Context. It’s pretty fun to decide what you want your conversation to be about and to lead people into that conversation. But if the people you have invited to the conversation find your content interesting, but not relevant to them. They will bolt.
There are way too many other interesting shiny objects with other great content that they are being invited to check out. There is way too little time to spend on something that simply doesn’t matter. Or that your audience perceives, doesn’t matter.
It’s time to get subterranean with our communication strategies. It’s not just the grass, it’s the grass roots we are looking for. The community you wish to engage is there, let’s be sure that our content is in context with what they are looking for to enhance their lives.
Read more about this in Social Media For the Arts - the free eBook or order at Amazon/LuLu Press
How are you keeping your content relevant and in context with your audience?