Stories and Branding
When people hear stories that reflect where you have come from, where you are going or how you've recovered from an obstacle, expected or unexpected, they listen.
Paul Smith is former director and 20-year veteran of the Procter & Gamble Company, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire.
Episode 1: A customer-service story gone horribly right
Episode 2: What scares people about change, and how to fix it
Episode 3: Finding passion in who you serve
Episode 4: Three words from a West Point cadet that define commitment
Episode 5: “You don’t see what I see.”
Episode 6: A friendly office competition that grew sales 50%