You don't even need to be online to be a Social Business.
Lessons learned from the #SocialShakeUp Conference in Atlanta this week
I was going through my notes today. A lot of notes, as a matter of fact I actually used paper and pen to take notes. I was going through a lot of it realizing that much of it reaffirmed what we are doing at Carpe Diem Management and Parachute Media. From the opening talk with Brian Solis about the "embrace" of the customer, acknowledging that that first moment is recognized as an opportunity. The first handshake, if you will.
People are not robots made of statistics. A social business is open and more transparent. We reviewed how to Listen, Learn, Track/Measure/Apply then Build, Engage and Convert.... all this stuff!
I gotta tell you though, after all of today, the thing I took away was this; You don't even have to be online to be social.*
In fact, as I was leaving Nashville for Atlanta I stopped for coffee at Ugly Mugs. Jarod, the proprietor, stood there and spoke to the two people in front of me, he knew where they were from, where they worked and what their coffee was. He asked me where I was going, he asked how my partner was doing and gave me hope for safe travel and encouraged me to come back when I returned to give him tips on what I might learn.
Jarod, you need to be here giving them tips! Because a "social business" is just that. It is understanding your customer, meeting them where they are, knowing who they are, and having a conversation.
If you really want to learn about social in business, go to Ugly Mugs in East Nashville.
* It scales, if you do. If you want to scale, let us know, we can help do that.
Bonus Note Take Away:
The amazing powerful women at this conference is inspiring. I've grown my Smart Women in Social Twitter List up to 108. Feel free to follow the list!