Why I'm Quitting Foursquare, But Your Business Shouldn't.. Yet.
Listen To Those That Are Talking About The Brand Experience.
I've realized that my own experience with the location apps has changed in the last five years. When I go out of town, I use Yelp and Trip Advisor. When I want to share where I am, it's with an image on Instagram. I used to get notes from friends on Foursquare, but now that just happens via Twitter or Text. When I was asked to get Swarm, I did, but it's cheesy orange and overall brand looks like it was made for a 16 year old to track friends, not a professional adult celebrating the support of local businesses.
I've started using Facebook Check-in and the image pop up on mobile is great - it shows photos and tells me who of my friends has been there and their comments. And I can choose privacy options.