Celebrating 30 years, accelerated.
Social Media Strategies authentically in action. A look from atom to quark.
My brother Charles and I have the same problem, but at a different scale.
You see, when people ask him what he does he can give the long response, or the short one. He works at the Institute for SRF Science and Technology at the Thomas Jefferson National Accelerator Facility. The lab's primary mission is to conduct basic research of the atom's nucleus using the lab’s unique particle accelerator, known as the Continuous Electron Beam Accelerator Facility (CEBAF). Jefferson Lab also conducts a variety of research using its Free-Electron Laser, which is based on the same electron-accelerating technology used in CEBAF. -- (that was the long one ). He can also explain that he works every day to get really smart people to work with each other so that all of them can achieve their true potential, both as a team, and individually.
The above graphic isn't what he looks at under hyper acceleration, but it is what I look at every day for each client, and the process is getting faster, and faster. It's "quarky".
I came to social media as an early adapter. It was back when we could see everything under a simple microscope and we were happy being amazed by an active list-serve or a Prodigy post. We learned to write basic HTML and scanned photos with giant flat-beds next to our rented fax machines. The atoms of our universe were about to get micro and meta.
Now, just 25 years into the Internet and 10 years into platform-specific social networking, the simple things can become complicated. Blog Posts, Site Reviews, Forums, Press Releases, Competitor Websites and most surely, Social Media all play a part in online reputation.
Since 1984, 30 years this spring, I have been helping individuals and businesses monitor, maintain, support, accelerate and document reputation, while always focusing on the key performance indicators to show us measured, trackable results.
Social Media Strategies, authentically in action, will build positive online reputation. (Tweet this) Further, the measurable results lead to trackable data that can only provide more insight for more sales, more licensing, more action, more of what you are passionate about achieving both as a team and individually.
When people ask what I do, I can give the long response, or the short one. After all, it's not rocket science.