Cars and Social Media
So my colleague, Ryan Carter at Parachute Media just got his first car. From what I can tell it cost about as much as my first house in 1990.... anyway.... during the same time I traded my Subaru Legacy in to go back to a SUV. I got my third Subaru. It's my, uh, seventh car....anyway....
We were both happy about our purchases and took to social media to declare it. I sent out tweets from the dealership, posted images on Instagram, shared how I participated in the Share The Love event.
I was disappointed to not hear back from anyone. Neither the dealership, nor Subaru, or even the nonprofit I selected to get a $250 donation were listening.
Ryan's Experience was VASTLY different. We both have similar Klout scores and follower reach. Okay, so he's 20 years younger, but you'd think that customer loyalty would have some play here. Look how far a little bit of effort went in to promote the Mercedes brand over the Subaru brand and what reach it took on. His blog has been reposted several times, and if I had looked at it, I may have test driven... no... I love Subaru....
Even if they didn't give me a free cup of coffee.
Check out that MPG in the first week Ryan! Now let's see who's bragging!