Is Your Favorite Nonprofit Using LinkedIn
The reasons why nonprofits should be using LinkedIn was featured in Mashable in Nov 2011. The highlights still matter today:
Putting your non-profit in front of new donors: The LinkedIn user may not play in other social networks like Facebook and Twitter. Maximize the amount of people you can reach.
Connecting corporate donors to your cause: Once your cause is listed, key players at corporations who donate to you will likely want to show their support by following your non-profit. This gives your non-profit clout, spurs popularity and can lead to further donations and involvement.
A new social channel and new opportunities: LinkedIn is sometimes ignored as a social media powerhouse when compared to Facebook or Twitter, but that assumption is incorrect. You may find LinkedIn offers your non-profit more viable communication channels than any other social media service. Since this audience is comprised of a driven group of professionals, not just the public at large, it's a worthwhile group of engaged users for you to court.
In September of 2012 Forbes wrote about LinkedIn's launch of Board Connect.
Meg Garlinghouse, LinkedIn’s Head of Social Impact, said in the article: "One of the responsibilities of a board member is to recruit future board members – specifically ones that have skills and experience that fill out the board composition." - Learn More about Board Connect
One of the places I go to consistently to find best practices in Social Media and Nonprofits is Heather Mansfield's Blog. Here is a link to her posts about LinkedIn
Some nonprofits are crating Pages for the company so that the employees are linked. Some nonprofit recruiters are using it to observe skill and experience. Some NGOs are forming Groups on subjects and leading conversation about their causes.
Is your favorite nonprofit on LinkedIn? How are they using it well? Please share!