you need a good team ....
I found this fascinating quote today:
What are you hoping to gain from participating in social media, or at least paying attention to it? What are you projecting will happen, based on your research or strategizing? What worries you and what are the potential risks? How do these goals trickle down to the people in your organization? Do they agree with you or not, and why? What’s the plan for execution?altitudebranding.com, Rules and Education Aren’t the Same, Jan 2010
You should read the whole article.
