I found this fascinating quote today:
When you think of social media roles, chances are you think of a community manager or the oh-so-generic “social media manager”, which is usually some function of the marketing department managing strictly social media programs. But there are loads of other potential roles that can integrate or represent social media alongside other business areas.altitudebranding.com, 7 Social Media Roles You Haven’t Considered, Jan 2010
You should read the whole article.
