Watercolor by Nancy VanReece - "Creative Direction"
Over the course of the last 28 years, my work has been all about advocating creative opportunities for my community to achieve it’s potential.
25 of those years 1982-2007 I worked in the music business – all of it: Marketing, Promoting, Managing, Advocating, Soliciting, Encouraging, Guiding, Buying and Selling, Licensing and Negotiating.
When I jumped off into the non-profit sector it worked out well. I was able to take my understanding as a painter and my experience working with musicians and lawyers into a new sector. Bringing creative and practical business practice to a non-profit organization was a good thing. As a business person, I could speak “the language” of the potential donor easily.
I learned quite a bit the last three years. I learned that “development” means “fundraising” and that customers were not always the folks that paid for the product. It was, and remains, a fascinating sector of our commerce.
I also learned a lot about social media strategy and community building and the new, always evolving, 21st century tools of marketing, communication and sales. A lot of these things are excellent resources to lead me into the next adventure.
I may remain in the non-profit sector. I might go back to the music business. I may be painting and putting together marketing and social media consulting work for a season.
One thing I know; I will always be looking at art and listening to music for divine creative direction.
“I’m saving all my lovin’ for someone who’s lovin’ me…” Gloria Gaynor
“There’s a cry asking why, I pray the answer is up ahead , ’cause I know where I’ve been… there is a promise we must make, worth the risk and the chances we take. There is a a dream in the future..’Cause just to sit still would be a sin.” .. Hairspray Soundtrack
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